Author: plaingreen

Help Make Plain Green More Awesome

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The dust has settled, and Plain Green 10 is in the bag. Nearly 350 people joined together in the experience.

Now, we need your help. We’re already planning for Plain Green 11, coming to Sioux Falls again in April next year. Would you take three minutes to answer a few questions in a survey we put together? It would be hugely helpful.

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Nathan Schock hosted a breakout session at Plain Green 10 on how to communicate a green message for your business. He should know, he’s the Public Relations director for POET, one of the very best in the world at sharing their sustainability message. (Full disclosure: POET also happens to be a sponsor of the Plain Green Conference, which doesn’t change how great we think they’re doing with their branding.)

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Nathan is also a communications ninja. He’s a prolific blogger and tweeter, and posted his slideshow online prior to his talk, asking his Twitter followers who could not be there to submit questions that he would answer during the session. Now, he’s posted his slides, with real time audio from his talk.

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The Regenerate Napkin Sketch

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Plain Green 10 was a kick. Now we’re sifting through all the bytes of information needing organization and wrap-up, and the headless snowman napkin sketch I woefully described during the “good morning welcome” has emerged. Had we been able to bring this simple diagram up on the screen, it would have illustrated our intent and mission for the day.

It was a quick illustration by Brian Dunbar from the Opening Party the night before. Brian was explaining three very different places in the way we design our world.

Degenerate. The bottom of the illustration is where most of us reside, and usually design if that is our profession, and if we’re being honest.

Sustain. The middle is really a misnomer, but worthy target.

Regenerate. At the top is what the future holds for those who truly dream, stretch and look long into the future when designing and making our world.

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